Mumbai:
Global Advertisers recently executed a campaign for a new English Movie channel
all over Mumbai. The channel named ‘Movies Now 2’, is a part of the Times
Network. The campaign creates awareness in the areas such as Juhu and
Prabhadevi with its large displays to get the maximum visibility from the
target audience. The team at Global Advertisers selected strategically located
hoardings so that commuters, passers-by and locals cannot avoid looking at the
billboard. With its bold text and graphics, the hoardings stand out in a crowd
of other hoardings.
Movies
Now 2’ channel aims to provide sexy and stylish content for people interested
in spicy movies. The channel is launching four programming properties:
'Moviegasam', Monday-Friday, 9 pm, Swagnight', Monday-Friday, 11 pm,
'#baelove', Saturday, 7pm, and 'Twisted', Saturday, 11 pm.
“It is
great to be associated with Times Network, they have always promoted their
brand value on outdoor medium and we are glad to be a part of their marketing
plan for Movies Now 2. We are excited to see the content on their new
channel and wish them all the best.” Sanjeev Gupta, MD, Global Advertisers
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