Mumbai: Kotak Mahindra Bank has rolled out an OOH
campaign with India’s premier outdoor agency Global Advertisers. The campaign
showcases their wide reach by a punch line ‘Kona Kona Kotak@ 6%’.Global
Advertisers executed the campaign by selecting rightly located hoardings for
the brand . The wide hoarding network of Global Advertisers helped the brand to
effectively communicate the message of their extensive geographical reach to
larger number of audience.
Kotak Mahindra Bank offers a wide range of banking products
and financial services for corporate and retail customers through a variety of
delivery channels and specialized subsidiaries in the areas of personal
finance, investment banking, life insurance, and wealth management. And, to
communicate the same to their potential investors and account holders, the
company initiated brand awareness campaign on outdoor medium as well.
Commenting on the outdoor campaign, Sanjeev
Gupta, MD, Global Advertisers, said, “We have dedicated our best hoarding
for this campaign. Global Advertisers has the largest number of premium
hoarding at strategic positions to enhance the reach of our client. We are sure
to yield the best results from our campaign for our client.
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