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| Khoobsoorat - Outdoor Partner - GlobalAdvertisers |
Outdoor media solutions giant promotes film with strategic hoarding at premium sites in Mumbai Metropolitan Region
Mumbai, 17 September 2014: Outdoor media solutions company Global Advertisers's billboards are promoting Sonam Kapoor-starrer Khoobsoorat across Mumbai. The film, which is slated for release this Friday, is directed by Shashanka Ghosh and produced by Rhea Kapoor, Anil Kapoor and Siddharth Roy Kapur. It stars Sonam Kapoor, Fawad Afzal Khan, Kirron Kher, Prosenjit Chatterjee, Ratna Pathak and Aamir Raza Hussain in lead roles.
Global Advertisers, a leader in innovative media solutions for the entertainment sector, has chosen some of their most strategic hoardings to promote the much awaited film. Sanjeev Gupta, the MD of Global Advertisers, says the response has been more than satisfying. "When the banner is big, the star cast is top line, one is expected to design an outdoor media campaign that will create buzz that peaks on the day the film hits the screen. We have given our best to this campaign and have helped build up viewer curiosity about the film. We expect the movie to do great business," said Gupta.
Interestingly, both the title role as well as the music direction of Khoobsoorat is being handled by women - Sonam Kapoor and Sneha Khanwalkar respectively, which is a rarity in Bollywood.
More power to women!
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